Selling to BOP markets in Rural India
Read Building Wealth by the Penny for a snapshot of Hindustan Lever’s efforts in rural India. It will be engaging to see which rural parts of India emerge the most viable ones for companies targeting BOP segments. More importantly, the sequence of businesses that develop profitably in these markets will hold lessons for policy-makers in terms of infrastructure focus. Even a basic infrastructure in these areas can hugely bring down transaction costs for consumers, companies and civil society efforts.
Cross-posted on the Indian Economy blog.